| This privacy policy describes how gooday.se (the “Website” or “we”) collects, uses, and manages your personal information when you visit or make a purchase from the Website. Privacy Notice We use Klarna as our checkout provider. This means that we may transfer your personal information in the form of contact and order information to Klarna when the checkout is loaded, to enable Klarna to handle your purchase. Your transferred personal information is processed in accordance with Klarna’s own privacy notice. Collection of Personal Information When you visit the Website, we collect certain information about your device, your interaction with the website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this privacy policy, we refer to all information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what personal information we collect and why. Device Information Examples of collected personal information: Browser version, IP address, time zone, cookie information, which websites or products you view, search terms, and how you interact with the Website. Purpose of collection: to load the Website accurately for you and to perform analytics on Website usage to optimize our Website. Source of collection: collected automatically when you access our Website using cookies, log files, tags, or pixels. Business purposes: shared with our processor Woocommerce. Order information Examples of collected personal information: Name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). Purpose of collection: to provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. Source of collection: collected from you. Business purposes: shared with our processor Woocommerce. Sharing Personal Information We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: We use Woocommerce to power our online store. You can read more about how Woocommerce uses your personal information here: https://woocommerce.com/document/marketplace-privacy/ We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights. Behavioral Advertising As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example: We use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses your personal information here: https://policies.google.com/privacy?hl=en You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout We share information about your use of the Website, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work You can opt out of targeted advertising by: FACEBOOK – https://www.facebook.com/settings/?tab=ads GOOGLE – https://www.google.com/settings/ads/anonymous Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ Use of Personal Information We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. Legal Basis In accordance with the General Data Protection Regulation (“GDPR”), we process your personal information under the following lawful bases if you are a resident of the European Economic Area (“EEA”): Your consent; The performance of the contract between you and the Website Compliance with our legal obligations To protect your vital interests To perform a task carried out in the public interest For our legitimate interests, which do not override your fundamental rights and freedoms. Retention When you place an order through the Website, we will retain your personal information for our records unless and until you ask us to delete this information. |
